decoding coffee…
what’s in your cup?


We Americans like our coffee, in fact, per capita, we drink more coffee than we do milk. It doesn’t matter if you like yours straight up, half-caff, extra foam or with a twist of lemon, coffee is a popular drink and many of us not only purchase on the go (hopefully in a reusable travel mug) but we also brew our own at home. And there the fun really starts.

Shopping for coffee beans has gotten almost as complicated as purchasing wine; there are even coffee cupping parties. Beyond your personal taste for flavor and roast, how do you choose the right beans? It’s not all just about light roast vs. city roast and single-varietal beans. Coffee labels have changed along with the rising popularity of artisanal coffees as well. Terms like “organic,” “fair trade” and “shade grown” nestle alongside claims of “Rain Forest Certified” and “Bird Friendly.” Continue reading